They Could've Fixed the System. They Branded it Instead.

My book "Flat Rate Life" drops soon.
The truth about this industry—finally in print.
Real stories. Real shops. Real techs.
No filters. No sponsors. Just what they don’t want you to say out loud.

This one’s for every tech who’s sick of watching shop owners turn failure into content.

You ever notice how the same people who grew up in the trade, who used to be techs, are now the ones with podcasts, merch, and management courses—while still running the same broken system they claim to hate?

They had the power to fix it.
They didn’t.
They just found new ways to profit off it—and new platforms to preach from.

This episode exposes the ego contests, fake culture plays, clout-chasing influencers, and shop owners who use tech labor as a stepping stone to become thought leaders.

If you're tired of the hypocrisy and ready to call it out, you're in the right place.